BMX General > BMX Chat
RIDE UK MAG
Stodgy:
I quite like Ride, it covers a lot of stuff and I do like looking at ads (as I'm in the advertising business) - I like to see whats new.
Most of the longer articles are commericially driven (or appear to be), but then again for a BMX mag to survive you need to be commericial - you can't survive any other way. It does however mean that less-commercial articles (i.e. non branded stuf) such as the BMX Masters is always a bit low on coverage, which for such an amazing event is a bit disappointing. We had a bigger write up here.
Anyhow we need Ride - it presents the industry, attracts new riders and drives demand for product and the sport. Can that be bad?
the_cyclops:
I think the main problem with Ride (well its not a problem with the mag as such) is that the BMX scene in general is made up of people in the sub 25 age group and thats who the magazine has to appeal most to
Most of us lot are pushing 40 and expecting the magazine to please us as well as the students!
I agree that it is stacked full of adverts and to be honest I dont think ive ever seen another magazine currently available (not just in the cycling genre) with anything like as many adverts! wether thats a good thing or a bad thing I dont know (probably fantastic for the ad execs salary!)
In my opinion Ride mag has a very teenage feel to it and if you think about it reading that now is kind of like your dad reading
Look- in magazine when you were a kid!
For a long time Ride (or Invert as it was) has had its knockers and the only people really to be pro-active about it is James Hudson (BMX now which was ace....shame he didnt have the funds to progress it) and Will Smyth (DIG magazine)
I bought Ride a couple of months back and I agree that it has a lot of full page adverts and not much content that pertains to a 37 year old who likes to reminisce about the old days, so I did the best thing I could do and stuck it in the recycling and decided not to buy it again!
zed4130:
--- Quote from: Stodgy on September 25, 2007, 04:43 PM ---I quite like Ride, it covers a lot of stuff and I do like looking at ads (as I'm in the advertising business) - I like to see whats new.
Most of the longer articles are commericially driven (or appear to be), but then again for a BMX mag to survive you need to be commericial - you can't survive any other way. It does however mean that less-commercial articles (i.e. non branded stuf) such as the BMX Masters is always a bit low on coverage, which for such an amazing event is a bit disappointing. We had a bigger write up here.
Anyhow we need Ride - it presents the industry, attracts new riders and drives demand for product and the sport. Can that be bad?
--- End quote ---
but no racing, so it doesnt push , what started bmx in the first place :tickedoff:
Stodgy:
--- Quote from: ZED on September 25, 2007, 05:25 PM ---
--- Quote from: Stodgy on September 25, 2007, 04:43 PM ---I quite like Ride, it covers a lot of stuff and I do like looking at ads (as I'm in the advertising business) - I like to see whats new.
Most of the longer articles are commericially driven (or appear to be), but then again for a BMX mag to survive you need to be commericial - you can't survive any other way. It does however mean that less-commercial articles (i.e. non branded stuf) such as the BMX Masters is always a bit low on coverage, which for such an amazing event is a bit disappointing. We had a bigger write up here.
Anyhow we need Ride - it presents the industry, attracts new riders and drives demand for product and the sport. Can that be bad?
--- End quote ---
but no racing, so it doesnt push , what started bmx in the first place :tickedoff:
--- End quote ---
No, I see that, but Ride isn't about Racing, it's about the lifestyle, ramps and street...any magazine has to move with what's popular and what they feel is their remit.
I was surprised when they lost the 44-16 section, and the flatland section seems to be disappearing too (Chris - no doubt you'll be fighting to keep it!)...but that's the sign of the times. BMX Racing is very seperate from the popular 'BMX' scene, but it's set to grow with it's inclusion in the olympics and will no doubt re-appear in Ride as it's popularilty re-emerges.
Like I say, I enjoy Ride, it is what it is - a magazine which constantly re-invents it's content to reflect the 'scene' as they and their readers see it...it has to do this to survive - as being on the button attracts advertisers, and advertisers pay the salaries. Without advertisers there would be no magazine and no newsagent-shelf voice.
I do agree however with everyones points; it's a massive shame that there has been a move away from racing, it's a shame there are loads of ads and it's a shame that there is not a magazine in the world that is something to everyone.
But, thank god we have the internet and destinations like RADBMX where we can keep everything alive. Sit tight ZED, the re-imergence of racing is coming...and I can't wait.
:daumenhoch:
zed4130:
:daumenhoch: fingers crossed, makes you wonder ,would mr march use clips if racing now ? ;)
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